Facebook Re-Targeting
Tl;Dr - Re-targeting is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website.
The simplest answer I have here for you is: Time Management.
When it comes to design, your biggest cost is time. This tends to get costly when you don’t have the basic necessities in place to design the website. It’s just good practice to plan anything to do with your Brand Identity ahead of the time.
There are a few basic content items that you absolutely need at the start, I’ll list them here. But there are also a few that can come in later, and we’ll talk about those too, but, in another post.
A logo is the most important aspect of your branding. Your logo determines how people will recognize you and it determines a lot about your aesthetic as well. It is for this reason that I do not recommend ever doing your logo by yourself. I know that there are websites that offer D.I.Y. logos but trust me, they are terrible. You want a logo, not Word Art generated in Microsoft Word.
side note: When you are in the process of designing your logo, try not to use more than 3 different colors and more than two different fonts, also, ensure that your fonts are easy to read.
This is definitely not mandatory, but it does help a whole bunch. It’s sort of like putting a puzzle together with the end picture in mind. You get a lot less guess work, can plan pro-actively and prepare for growth in a less chaotic manner.
The easiest way to find out where you are going is to list where you want to be. Once you have figured out where you want to be, your goal is set and you can start breaking things down into smaller and smaller lists until you have an accurate road map, or plan, to reach your goals of growth.
You need to tell people about yourself, your brand, your products or services and how they can purchase from you. Your copy should, therefore, be one of your top priorities and should also be well looked after.
I’ll be posting a few tips and tricks to write your own copy a little later down the line, but you can also utilize the services of a copywriter for best results.
If you would like a good copywriter, I know of a few good people, just ask.
Think of it as setting up your virtual shop front, and answer the following questions:
This goes without saying, but you would be surprised at how many people prefer to leave their contact details off of their website completely. Opting to only use forms. While this is do-able, I don’t recommend it.
People like the option of being able to reach out to you through a variety of means, a contact form with no contact info seems shady. You don’t want that.
And speaking of shady, try to avoid using a gmail address for your business. People aren’t too keen to contact via gmail for business.
Images are tricky, it can get a bit expensive if you’re just starting out to use a photographer; so use stock. There is no shame in using stock images, everybody does it, it’s why they are there. However, If you are going this route; always credit and don’t try to hide the fact that it is stock.
If you look at my super awesome selfie in my “About Us” section, you can see that I’ve left the little watermark in the bottom right hand corner. It says, “Made with Font Candy”.
I’ve done this for two reasons:
A lot of people are unaware of how to actually credit. To them I say, it’s simply a means of letting people know where you got the content, tool, image, concept or even the idea from.
Because firstly, it’s a means of creatively creating back links (which is excellent for your SEO). Secondly, nobody likes people who steal and the bottom line is that if you are taking other peoples content without telling your audience that it isn’t yours, it is a form of stealing. Thirdly, if your audience can see where you get all of your awesome content, it provides them with another reason to keep coming back.
Personally, I like to use Free Pik for most of my vectors and Pexels for my stock, but there are a few other very good websites that you can always find via Google.
Once your website has been built, it needs a place to stay and so you would need to find a company that will host your website.
If you’d like a recommendation, chat to me, I’m always happy to point you in the right direction. I know some good people.
This is your web address and needs to be renewed every year. Domains do cost money but it should only be an annual charge. Chat to your host about registering a domain, chances are, they can do this for you.
This is super important. The Page Builder is a way to conveniently structure the layout of your website.
Personally, I like to use WPBakery Page Builder because it is very straightforward and easy to use and fine tune. But if you are wanting to do this by yourself there are also a few free page builders, they are just a lot more complicated to work with and tune in the finer details that I like to add.
Choosing a theme is kind of like determining your general vibe. It’s the general look and feel that you desire in your website. Thankfully, there are huge amounts of free themes that are absolutely stunning and so I never recommend grabbing a paid theme to anyone who is just starting out because the free options are just so good and you can always change to something a little fancier later on.
That’s it. That is all you need to get going. You could definitely do it yourself if you spent enough time trying, but if you’d like to leave it to myself and my practiced hands, please feel free to chat to me.
Later on you can start adding more content. It’s easy to gather content once you’ve started because there’s just so much more to tell the world about yourself than when you first started, so keep growing. Never let your website sit unchanged for too long – it’s an SEO thing.
was this helpful? would you like to know more? tell me in the comments.
I’ll right away seize your rss as I can’t in finding your
e-mail subscription hyperlink or e-newsletter service.
Do you have any? Please allow me understand so that I may just subscribe.
Thanks.
Hi There,
I actually just did away with my Mail Chimp account, I find it so much more efficient to just rather share my new blog posts via my social media channels as that is where I engage the most with my audience.
You can check out my Facebook, Instagram, Twitter and LinkedIn if you click any of those little buttons in the footer of my website.
Thanks so much for your interest and support. I’m getting back into blogging now that the lock-down is easing up a bit. 🙂
We stumbled over here coming from a different page and
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Thank you,
I like to post as I learn things.
I’ve been a bit quiet lately with the lockdown but I will be back soon.
Thanks so much for your support 🙂
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know. Thanks!
Hi There!
brilliant question, you can always find some really interesting discussions here: https://www.reddit.com/r/webdesign/
And here: https://www.reddit.com/r/Wordpress/
Thanks so much for your comment 🙂
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Thank you, I’m super happy to hear that I was able to help – If you’re ever stuck, please feel free to leave a message. I’m always happy to help where I can. 🙂
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Thank you! Always lovely to hear such positive feedback – stay tuned, I post once a month 🙂
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What host are you using? Can I am getting your associate link in your host?
I want my website loaded up as quickly as yours lol
Hi There, I self host my website through Amazon. I don’t offer hosting services however, if you look at my blog post concerning Page Speed – here you can see exactly how I have achieved these speeds.
We absolutely love your blog and find most of your post’s to
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Hi There, thanks so much for your comment – unfortunately I don’t allow guest writers – I feel it would take away from the general tone I’m going for here. But I would love to see what you have to say – If you’d like you can always email me.
Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t
show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say wonderful blog!
Ah thank you! that’s wonderful to hear!
I like it whenever people come together and share views. Great website,
stick with it!
Thank you for your comment, it’s rather wholesome to see people actually enjoying my content. I will share another blog post once I have a free minute lol.
Howdy! Do you know if they make any plugins to assist with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
If you know of any please share. Thank you!
Hey There! I use a plugin called Yoast, It’s free though it does have a “Pro” option if you want to take it up a few notches.
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Hi There, you can find my contact details here.
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I’m extremely impressed with your writing skills
as well as with the layout on your blog. Is this
a paid theme or did you customize it yourself? Either
way keep up the nice quality writing, it is rare to see a great blog like this one today.
Hey There,
Thank you for your kind words, I love getting feedback like this, it really makes my day!
So the Theme that I use is called Total – it is a paid theme and I’ve coupled it with WP Bakery page builder.
These coupled together are awesome – I can edit and add as quick as a flash, literally using a drag and drop function.
I hope this helps.
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Thanks so much for the wonderful feedback – I’m glad to hear that my content is helping 🙂
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to take a look when I get home. I’m shocked at how quick your
blog loaded on my phone .. I’m not even using WIFI, just 3G ..
Anyhow, awesome blog!
Hey There!
Thank you for the compliment, part of my optimization ensures that my websites are all incredibly light on data. If you look carefully, you’ll see the trick is to keep the design super simple and it doesn’t require much data to load – my website is tiny in terms of file size lol
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I really enjoyed what you had to say, and more than that, how you presented it.
Too cool!
I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get
set up? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web smart so I’m not 100% sure. Any suggestions or advice would be greatly appreciated.
Appreciate it
Hey There!
So I actually started this website off as a 1 Page website and grew it – I sell those for about Two Thousand Rand each (R2000) and I slowly added to it over the last year until I had too much content for 1 page and I expanded it. I offer the same option to my client base and I also teach them how to edit and add to their websites as well (all included in the price – wild!)
I really like your blog.. very nice colors & theme.
Did you design this website yourself or did you hire someone to do it for you?
Plz reply as I’m looking to design my own blog and would like to know where u got this from.
thanks
Hey There!
Thanks for the question and Happy New Year!
I designed this website myself – I do that for a living, this blog is really to just help those who want to DIY – or clients who need a little help with marketing and growing their websites.
Hope you have a lovely day further!
First off I would like to say great blog! I had a quick
question in which I’d like to ask if you do not mind.
I was curious to find out how you center
yourself and clear your thoughts before writing.
I’ve had a difficult time clearing my mind in getting my thoughts out there.
I truly do take pleasure in writing but it just seems like the first
10 to 15 minutes are generally lost simply just trying
to figure out how to begin. Any recommendations or hints?
Thank you!
Hey There!
This is a really good question, thank you for asking!
I don’t center myself at all – I lead quite a fast paced life lol, I don’t have time to wait until I’m inspired or centered or I’d never make any money lol.
The best advice I can give is just start putting things down – even if it’s just topics you would like to discuss in your post in point form. Then start to expand on those points, why is that point so important? what information surrounds that point?
Then once you’ve done that, go back to it again and refine it with tidbits of information. And just keep reading it and going back to it until you’ve got an end piece that you’re happy with.
A good way to optimize your blog posts for SEO is to make a list of important words that people would use to find blog posts like yours (so words that people would type into Google that surround the subject of your post) – for this I recommend you compare terms in Google Trends to compare which terms are more often searched and then also find ways to include those in your posts as well. And repeat those terms a few times.
Hope this helps – maybe I should do a post on this subject.
Hello! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?
Hey There!
So with regards to your question, I should probably do a blog post on website security – it is a very important topic – so thank you for the inspiration. Secondly, there are a few good plugins – this plugin is very good – it’s called WordFence but if you have some time – take a browse through on Google, I’m sure there’s plenty more
Hey there outstanding website! Does running a blog such as this require
a large amount of work? I have no knowledge of computer programming however I was hoping
to start my own blog soon. Anyways, should you have any recommendations or techniques for new blog owners please share.
I understand this is off topic but I just wanted to ask.
Thanks!
Hey There!
It really isn’t a lot of work – I use the post scheduling function that comes standard with WordPress so you can set up your blogs for the next year if you want. In my case I schedule posts 7 months in advance as I don’t get a lot of time while I’m designing to type them up. This way – I do the same with my social media (when I have time lol)
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Is this a paid topic or did you customize it your self?
Anyway keep up the nice high quality writing, it’s uncommon to see
a nice blog like this one these days..
Hey There!
Thanks for your comment, To answer your question – I never post paid topics lol, it’s all customized by me.
Anyway, Thanks for the compliment! Hope you have a fantastic 2021
Excellent blog here! Also your site loads up very fast!
What web host are you using? Can I get your affiliate link to your host?
I wish my web site loaded up as fast as yours lol
Hey There!
I appreciate the positive feedback. To answer your question, I self Host with Amazon – but you get surprisingly good speeds with AfriHost and it’s cheaper (I self host so that I can play around and teach myself).
I have an older blog post that may help you speed up your website – click here to read Entitled – Page Speed: Where To Even Begin
Hope you get the speed you’re looking for!
Appreciate the recommendation. Let me try it out.
Keep on writing, great job!
Have you ever thought about creating an e-book or
guest authoring on other blogs? I have a blog based upon on the same topics you discuss
and would really like to have you share some stories/information. I know
my visitors would appreciate your work. If you’re even remotely
interested, feel free to send me an e-mail.
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Hey there! pop me an email – details are at the op of the website and under the “Get in Contact” section on my home page – I’m super happy to help and give you some pointers to get your website 100% pristine and polished and quick to load. 🙂
Woah! I’m really loving the template/theme of this blog.
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Thank you! It’s always really nice to read comments like these – please feel free to share if you or any of your friends have small businesses – I try to post tips and explanations that will be helpful to small businesses who don’t have heaps of money for things like marketing and web dev.
Hi fantastic blog! Does running a blog like this take a large amount
of work? I’ve very little understanding of coding but I had been hoping to
start my own blog soon. Anyways, should you have any suggestions
or tips for new blog owners please share. I understand this is
off topic nevertheless I simply had to ask. Thanks a lot!
Hey – surprisingly enough it doesn’t take a whole lot of work – I schedule my posts well in advance to ensure I post at least once a month to keep the content fresh. You don’t need to have any prior knowledge of coding to achieve this – it’s WordPress. and I’ll also be doing a cool blog post next month surrounding Coding tools for the Average Joe, so stay tuned.
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on my iphone during lunch break. I really like the information you
present here and can’t wait to take a look when I get home.
I’m surprised at how fast your blog loaded on my cell phone ..
I’m not even using WIFI, just 3G .. Anyhow, very good site!
Hey there! Thanks so much for the positive feedback – I’ve kept the website really small and data light, as data prices sky rocket here in South Africa – I didn’t want to be the cause of someone losing all of their mobile data on my website. It’s really easy to achieve too. Anyhoo, thanks for being so wholesome! Stay awesome internet stranger!
Hi there! Do you use Twitter? I’d like to follow you if that would be ok.
I’m absolutely enjoying your blog and look forward to new updates.
Hi Erick! I do have twitter – My handle is @bateman_dani – I look forward to hearing from you!
I’m really impressed along with your writing abilities and also with the layout for your blog.
Is this a paid subject or did you customize it yourself?
Either way keep up the nice quality writing, it’s uncommon to look a great weblog like
this one these days..
Excellent write-up. I absolutely love this site.
Keep it up!
Heya i’m for the first time here. I came across this board and I to find It really helpful & it helped me out much.
I hope to give something again and help others such as
you helped me.
Hmm it appears like your site ate my first comment
(it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying
your blog. I too am an aspiring blog writer but I’m still new to the
whole thing. Do you have any helpful hints for inexperienced blog writers?
I’d definitely appreciate it.
Hey There!
I don’t think my site ate it lol, I may have accidentally marked it as spam – I moderate these comments personally and when you leave your blogs open for comments – Spam is guaranteed.
As to any advice I may have – just practice – use conversational English and don’t get discouraged if your blog doesn’t catch waves in the first year – it takes time and a lot of tweaking.
Good Luck!
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First of all I want to say terrific blog!
I had a quick question which I’d like to ask if you do not mind.
I was curious to find out how you center yourself and clear your head
prior to writing. I have had a difficult time clearing my thoughts in getting my
ideas out. I do enjoy writing however it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin. Any recommendations or hints?
Thanks!
Hey There!
I just start putting things together and then I go from there – even if it’s just in point form – make your points then add to them and rearrange things until they fit.
Thanks for the support!
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Do you have a spam problem on this website; I also am a blogger, and I was curious about your situation; we have developed some nice practices and we are looking to swap techniques with other folks, be sure to shoot me an email if interested.|
Have you ever thought about adding a little bit more than just your articles?
I mean, what you say is valuable and all. Nevertheless think about if
you added some great images or videos to give your
posts more, “pop”! Your content is excellent but with images and videos, this site could undeniably be one of
the best in its niche. Very good blog!
I’ve been giving some real thought to adding Voice to my blogs for those who are too busy or visually challenged (to be more inclusive) – I’ve sourced a sound platform that I can feed into the blogs themselves via embed codes – I just need to get around to actually recording them. So that’ll be happening quite soon.
Howdy would you mind stating which blog platform you’re using?
I’m looking to start my own blog soon but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs
and I’m looking for something completely unique. P.S Sorry for getting
off-topic but I had to ask!
Hey There!
I use WordPress as a platform – though I self host the actual website.
The Theme I used is called Total and the Page Builder I use (and highly recommend) is called WP Bakery.
Good Luck!!!
I absolutely love your website.. Very nice colors & theme.
Did you develop this site yourself? Please reply back as I’m wanting to create my own personal blog and would
love to learn where you got this from or exactly what the theme is called.
Appreciate it!
Hey There!
I did all the development myself, I’m a web designer by trade 🙂
I use a theme called Total and a page builder called WP Bakery – both are really easily customizable and easy enough to use that I actually teach my clients to edit and add to their own websites as well.
Good luck out there!
This design is spectacular! You definitely know how to keep a reader entertained.
Between your wit and your videos, I was almost moved to start
my own blog (well, almost…HaHa!) Excellent job.
I really enjoyed what you had to say, and more than that, how
you presented it. Too cool!
Nice weblog right here! Also your site loads up very fast!
What host are you using? Can I am getting your affiliate
hyperlink in your host? I want my web site loaded up as
fast as yours lol
Hey There,
I self host through Amazon – it does work out to be a tad expensive however, I use it for my business as I am a web designer by trade and so I use my server to also host “staged” websites while I design for my clients before I push their websites live to their chosen hosts.
Hi terrific blog! Does running a blog similar to this take a massive amount work?
I’ve absolutely no knowledge of programming but I had been hoping to start my own blog
soon. Anyway, if you have any recommendations or tips for new blog
owners please share. I understand this is off subject but I just had to ask.
Cheers!
Hey There!
It’s not a huge amount of work if you make use of the post scheduling tools that come standard with any WordPress website.
You don’t need to program to get a blog together, use page builders and customizable themes.
Good Luck!
I really like what you guys are up too. This sort of clever work and reporting!
Keep up the fantastic works guys I’ve included you guys to blogroll.
You actually make it seem so easy with your presentation but I find this matter to be really something that I think
I would never understand. It seems too complex and very broad for me.
I am looking forward for your next post, I’ll try to get the hang of it!
Hey There,
I think a lot of people find the subject so complicated because of all the jargon floating about.
I always try to explain in layman’s terms to make it easier to understand, but if you find that you’re still struggling to understand, please feel free to email me directly. I really don’t mind helping.
Greetings! Very useful advice in this particular post!
It is the little changes that produce the most significant changes.
Many thanks for sharing!
you’re actually a good webmaster. The website loading pace is incredible.
It seems that you’re doing any unique trick. Furthermore, The contents are masterpiece.
you have performed a excellent job on this subject!
I know this if off topic but I’m looking into starting my own weblog and was
wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web savvy so I’m not 100% positive. Any recommendations or advice would
be greatly appreciated. Thank you
Hey There,
Can I ask you to pop me an email – I’m super happy to help you.