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Website Design: Think About it First

Website Design: Think About It First

This post will discuss what you should think about first, before you start designing your website.

Why Though?

The simplest answer I have here for you is: Time Management.

When it comes to design, your biggest cost is time. This tends to get costly when you don’t have the basic necessities in place to design the website. It’s just good practice to plan anything to do with your Brand Identity ahead of the time.

Cool, but where do you start?

There are a few basic content items that you absolutely need at the start, I’ll list them here. But there are also a few that can come in later, and we’ll talk about those too, but, in another post.

Your Logo

A logo is the most important aspect of your branding. Your logo determines how people will recognize you and it determines a lot about your aesthetic as well. It is for this reason that I do not recommend ever doing your logo by yourself. I know that there are websites that offer D.I.Y. logos but trust me, they are terrible. You want a logo, not Word Art generated in Microsoft Word.

side note: When you are in the process of designing your logo, try not to use more than 3 different colors and more than two different fonts, also, ensure that your fonts are easy to read.

A Basic Branding Strategy

This is definitely not mandatory, but it does help a whole bunch. It’s sort of like putting a puzzle together with the end picture in mind. You get a lot less guess work, can plan pro-actively and prepare for growth in a less chaotic manner.

The easiest way to find out where you are going is to list where you want to be. Once you have figured out where you want to be, your goal is set and you can start breaking things down into smaller and smaller lists until you have an accurate road map, or plan, to reach your goals of growth.

There is Also Some Basic Content That You Absolutely Cannot Do Without:

Some Written Copy –

You need to tell people about yourself, your brand, your products or services and how they can purchase from you. Your copy should, therefore, be one of your top priorities and should also be well looked after.

I’ll be posting a few tips and tricks to write your own copy a little later down the line, but you can also utilize the services of a copywriter for best results.

If you would like a good copywriter, I know of a few good people, just ask.

Lists and Details of Your Products or Services –

Think of it as setting up your virtual shop front, and answer the following questions:

  • what do you want people to buy from you first? (i.e. the products or services that you want to push the hardest)
  • What do you sell? All of it.
  • What makes you unique?
  • What makes your products or services unique?
  • What do people need to know about your product?
  • Who are you selling to?

Contact Details –

This goes without saying, but you would be surprised at how many people prefer to leave their contact details off of their website completely. Opting to only use forms. While this is do-able, I don’t recommend it.

People like the option of being able to reach out to you through a variety of means, a contact form with no contact info seems shady. You don’t want that.

And speaking of shady, try to avoid using a gmail address for your business. People aren’t too keen to contact via gmail for business.

Pictures –

Images are tricky, it can get a bit expensive if you’re just starting out to use a photographer; so use stock. There is no shame in using stock images, everybody does it, it’s why they are there. However, If you are going this route; always credit and don’t try to hide the fact that it is stock.

If you look at my super awesome selfie in my “About Us” section, you can see that I’ve left the little watermark in the bottom right hand corner. It says, “Made with Font Candy”.

I’ve done this for two reasons:

  1. I wanted to show you the free tool that I used to create that effect. – F.Y.I. it’s Font Candy, a mobile app that you can get for free in your App Store right now.
  2. I also wanted to show you that crediting is easy.

A lot of people are unaware of how to actually credit. To them I say, it’s simply a means of letting people know where you got the content, tool, image, concept or even the idea from.

Why should I credit?

Because firstly, it’s a means of creatively creating back links (which is excellent for your SEO). Secondly, nobody likes people who steal and the bottom line is that if you are taking other peoples content without telling your audience that it isn’t yours, it is a form of stealing. Thirdly, if your audience can see where you get all of your awesome content, it provides them with another reason to keep coming back.

Personally, I like to use Free Pik for most of my vectors and Pexels for my stock, but there are a few other very good websites that you can always find via Google.

A Company to Host Your Website –

Once your website has been built, it needs a place to stay and so you would need to find a company that will host your website.

If you’d like a recommendation, chat to me, I’m always happy to point you in the right direction. I know some good people.

A Domain –

This is your web address and needs to be renewed every year. Domains do cost money but it should only be an annual charge. Chat to your host about registering a domain, chances are, they can do this for you.

The next items on the list are for the actual assembly of your website, if you are rather wanting to hire somebody to design your website for you, then you don’t really need to worry about the last items on this list.

Page Builder –

This is super important. The Page Builder is a way to conveniently structure the layout of your website.

Personally, I like to use WPBakery Page Builder because it is very straightforward and easy to use and fine tune. But if you are wanting to do this by yourself there are also a few free page builders, they are just a lot more complicated to work with and tune in the finer details that I like to add.

Choose a Theme –

Choosing a theme is kind of like determining your general vibe. It’s the general look and feel that you desire in your website. Thankfully, there are huge amounts of free themes that are absolutely stunning and so I never recommend grabbing a paid theme to anyone who is just starting out because the free options are just so good and you can always change to something a little fancier later on.


That’s it. That is all you need to get going. You could definitely do it yourself if you spent enough time trying, but if you’d like to leave it to myself and my practiced hands, please feel free to chat to me.

Later on you can start adding more content. It’s easy to gather content once you’ve started because there’s just so much more to tell the world about yourself than when you first started, so keep growing. Never let your website sit unchanged for too long – it’s an SEO thing.

was this helpful? would you like to know more? tell me in the comments.

Dani Bateman

I am the owner and founder of Fat Unicorn.

I have extensive knowledge and experience in WordPress Website design and thoroughly enjoy making information look beautiful. Chat to me today about your design woes, I may have an ace or two up my sleeve that I've been saving especially for you.

This Post Has 122 Comments
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      Thank you for your kind words, I love getting feedback like this, it really makes my day!

      So the Theme that I use is called Total – it is a paid theme and I’ve coupled it with WP Bakery page builder.
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      I hope this helps.

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  27. I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get
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    1. Hey There!

      So I actually started this website off as a 1 Page website and grew it – I sell those for about Two Thousand Rand each (R2000) and I slowly added to it over the last year until I had too much content for 1 page and I expanded it. I offer the same option to my client base and I also teach them how to edit and add to their websites as well (all included in the price – wild!)

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    1. Hey There!

      Thanks for the question and Happy New Year!

      I designed this website myself – I do that for a living, this blog is really to just help those who want to DIY – or clients who need a little help with marketing and growing their websites.

      Hope you have a lovely day further!

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    1. Hey There!

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      I don’t center myself at all – I lead quite a fast paced life lol, I don’t have time to wait until I’m inspired or centered or I’d never make any money lol.

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      Hope this helps – maybe I should do a post on this subject.

    1. Hey There!

      So with regards to your question, I should probably do a blog post on website security – it is a very important topic – so thank you for the inspiration. Secondly, there are a few good plugins – this plugin is very good – it’s called WordFence but if you have some time – take a browse through on Google, I’m sure there’s plenty more

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    1. Hey There!

      It really isn’t a lot of work – I use the post scheduling function that comes standard with WordPress so you can set up your blogs for the next year if you want. In my case I schedule posts 7 months in advance as I don’t get a lot of time while I’m designing to type them up. This way – I do the same with my social media (when I have time lol)

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    1. Thank you! It’s always really nice to read comments like these – please feel free to share if you or any of your friends have small businesses – I try to post tips and explanations that will be helpful to small businesses who don’t have heaps of money for things like marketing and web dev.

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    1. Hey there! Thanks so much for the positive feedback – I’ve kept the website really small and data light, as data prices sky rocket here in South Africa – I didn’t want to be the cause of someone losing all of their mobile data on my website. It’s really easy to achieve too. Anyhoo, thanks for being so wholesome! Stay awesome internet stranger!

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    I’d definitely appreciate it.

    1. Hey There!

      I don’t think my site ate it lol, I may have accidentally marked it as spam – I moderate these comments personally and when you leave your blogs open for comments – Spam is guaranteed.
      As to any advice I may have – just practice – use conversational English and don’t get discouraged if your blog doesn’t catch waves in the first year – it takes time and a lot of tweaking.
      Good Luck!

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  42. First of all I want to say terrific blog!
    I had a quick question which I’d like to ask if you do not mind.
    I was curious to find out how you center yourself and clear your head
    prior to writing. I have had a difficult time clearing my thoughts in getting my
    ideas out. I do enjoy writing however it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin. Any recommendations or hints?
    Thanks!

    1. Hey There!
      I just start putting things together and then I go from there – even if it’s just in point form – make your points then add to them and rearrange things until they fit.
      Thanks for the support!

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    1. I’ve been giving some real thought to adding Voice to my blogs for those who are too busy or visually challenged (to be more inclusive) – I’ve sourced a sound platform that I can feed into the blogs themselves via embed codes – I just need to get around to actually recording them. So that’ll be happening quite soon.

  45. Howdy would you mind stating which blog platform you’re using?
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    and I’m looking for something completely unique. P.S Sorry for getting
    off-topic but I had to ask!

    1. Hey There!

      I use WordPress as a platform – though I self host the actual website.

      The Theme I used is called Total and the Page Builder I use (and highly recommend) is called WP Bakery.

      Good Luck!!!

  46. I absolutely love your website.. Very nice colors & theme.
    Did you develop this site yourself? Please reply back as I’m wanting to create my own personal blog and would
    love to learn where you got this from or exactly what the theme is called.
    Appreciate it!

    1. Hey There!

      I did all the development myself, I’m a web designer by trade ๐Ÿ™‚

      I use a theme called Total and a page builder called WP Bakery – both are really easily customizable and easy enough to use that I actually teach my clients to edit and add to their own websites as well.

      Good luck out there!

  47. This design is spectacular! You definitely know how to keep a reader entertained.
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    1. Hey There,

      I self host through Amazon – it does work out to be a tad expensive however, I use it for my business as I am a web designer by trade and so I use my server to also host “staged” websites while I design for my clients before I push their websites live to their chosen hosts.

  48. Hi terrific blog! Does running a blog similar to this take a massive amount work?
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    1. Hey There!

      It’s not a huge amount of work if you make use of the post scheduling tools that come standard with any WordPress website.

      You don’t need to program to get a blog together, use page builders and customizable themes.

      Good Luck!

  49. You actually make it seem so easy with your presentation but I find this matter to be really something that I think
    I would never understand. It seems too complex and very broad for me.
    I am looking forward for your next post, I’ll try to get the hang of it!

    1. Hey There,

      I think a lot of people find the subject so complicated because of all the jargon floating about.
      I always try to explain in layman’s terms to make it easier to understand, but if you find that you’re still struggling to understand, please feel free to email me directly. I really don’t mind helping.

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  51. I know this if off topic but I’m looking into starting my own weblog and was
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