skip to Main Content

Website Design: Think About it First

Website Design: Think About It First

This post will discuss what you should think about first, before you start designing your website.

Why Though?

The simplest answer I have here for you is: Time Management.

When it comes to design, your biggest cost is time. This tends to get costly when you don’t have the basic necessities in place to design the website. It’s just good practice to plan anything to do with your Brand Identity ahead of the time.

Cool, but where do you start?

There are a few basic content items that you absolutely need at the start, I’ll list them here. But there are also a few that can come in later, and we’ll talk about those too, but, in another post.

Your Logo

A logo is the most important aspect of your branding. Your logo determines how people will recognize you and it determines a lot about your aesthetic as well. It is for this reason that I do not recommend ever doing your logo by yourself. I know that there are websites that offer D.I.Y. logos but trust me, they are terrible. You want a logo, not Word Art generated in Microsoft Word.

side note: When you are in the process of designing your logo, try not to use more than 3 different colors and more than two different fonts, also, ensure that your fonts are easy to read.

A Basic Branding Strategy

This is definitely not mandatory, but it does help a whole bunch. It’s sort of like putting a puzzle together with the end picture in mind. You get a lot less guess work, can plan pro-actively and prepare for growth in a less chaotic manner.

The easiest way to find out where you are going is to list where you want to be. Once you have figured out where you want to be, your goal is set and you can start breaking things down into smaller and smaller lists until you have an accurate road map, or plan, to reach your goals of growth.

There is Also Some Basic Content That You Absolutely Cannot Do Without:

Some Written Copy –

You need to tell people about yourself, your brand, your products or services and how they can purchase from you. Your copy should, therefore, be one of your top priorities and should also be well looked after.

I’ll be posting a few tips and tricks to write your own copy a little later down the line, but you can also utilize the services of a copywriter for best results.

If you would like a good copywriter, I know of a few good people, just ask.

Lists and Details of Your Products or Services –

Think of it as setting up your virtual shop front, and answer the following questions:

  • what do you want people to buy from you first? (i.e. the products or services that you want to push the hardest)
  • What do you sell? All of it.
  • What makes you unique?
  • What makes your products or services unique?
  • What do people need to know about your product?
  • Who are you selling to?

Contact Details –

This goes without saying, but you would be surprised at how many people prefer to leave their contact details off of their website completely. Opting to only use forms. While this is do-able, I don’t recommend it.

People like the option of being able to reach out to you through a variety of means, a contact form with no contact info seems shady. You don’t want that.

And speaking of shady, try to avoid using a gmail address for your business. People aren’t too keen to contact via gmail for business.

Pictures –

Images are tricky, it can get a bit expensive if you’re just starting out to use a photographer; so use stock. There is no shame in using stock images, everybody does it, it’s why they are there. However, If you are going this route; always credit and don’t try to hide the fact that it is stock.

If you look at my super awesome selfie in my “About Us” section, you can see that I’ve left the little watermark in the bottom right hand corner. It says, “Made with Font Candy”.

I’ve done this for two reasons:

  1. I wanted to show you the free tool that I used to create that effect. – F.Y.I. it’s Font Candy, a mobile app that you can get for free in your App Store right now.
  2. I also wanted to show you that crediting is easy.

A lot of people are unaware of how to actually credit. To them I say, it’s simply a means of letting people know where you got the content, tool, image, concept or even the idea from.

Why should I credit?

Because firstly, it’s a means of creatively creating back links (which is excellent for your SEO). Secondly, nobody likes people who steal and the bottom line is that if you are taking other peoples content without telling your audience that it isn’t yours, it is a form of stealing. Thirdly, if your audience can see where you get all of your awesome content, it provides them with another reason to keep coming back.

Personally, I like to use Free Pik for most of my vectors and Pexels for my stock, but there are a few other very good websites that you can always find via Google.

A Company to Host Your Website –

Once your website has been built, it needs a place to stay and so you would need to find a company that will host your website.

If you’d like a recommendation, chat to me, I’m always happy to point you in the right direction. I know some good people.

A Domain –

This is your web address and needs to be renewed every year. Domains do cost money but it should only be an annual charge. Chat to your host about registering a domain, chances are, they can do this for you.

The next items on the list are for the actual assembly of your website, if you are rather wanting to hire somebody to design your website for you, then you don’t really need to worry about the last items on this list.

Page Builder –

This is super important. The Page Builder is a way to conveniently structure the layout of your website.

Personally, I like to use WPBakery Page Builder because it is very straightforward and easy to use and fine tune. But if you are wanting to do this by yourself there are also a few free page builders, they are just a lot more complicated to work with and tune in the finer details that I like to add.

Choose a Theme –

Choosing a theme is kind of like determining your general vibe. It’s the general look and feel that you desire in your website. Thankfully, there are huge amounts of free themes that are absolutely stunning and so I never recommend grabbing a paid theme to anyone who is just starting out because the free options are just so good and you can always change to something a little fancier later on.

That’s it. That is all you need to get going. You could definitely do it yourself if you spent enough time trying, but if you’d like to leave it to myself and my practiced hands, please feel free to chat to me.

Later on you can start adding more content. It’s easy to gather content once you’ve started because there’s just so much more to tell the world about yourself than when you first started, so keep growing. Never let your website sit unchanged for too long – it’s an SEO thing.

was this helpful? would you like to know more? tell me in the comments.

Dani Bateman

I am the owner and founder of Fat Unicorn.

I have extensive knowledge and experience in WordPress Website design and thoroughly enjoy making information look beautiful. Chat to me today about your design woes, I may have an ace or two up my sleeve that I've been saving especially for you.

This Post Has 56 Comments
    1. Hi There,
      I actually just did away with my Mail Chimp account, I find it so much more efficient to just rather share my new blog posts via my social media channels as that is where I engage the most with my audience.

      You can check out my Facebook, Instagram, Twitter and LinkedIn if you click any of those little buttons in the footer of my website.

      Thanks so much for your interest and support. I’m getting back into blogging now that the lock-down is easing up a bit. ๐Ÿ™‚

  1. We stumbled over here coming from a different page and
    thought I may as well check things out. I like what I see so now i’m following you.

    Look forward to looking into your web page repeatedly.

    1. Thank you,

      I like to post as I learn things.

      I’ve been a bit quiet lately with the lockdown but I will be back soon.

      Thanks so much for your support ๐Ÿ™‚

  2. Good post. I learn something new and challenging on blogs I stumbleupon every day.
    It will always be exciting to read through articles from
    other authors and practice a little something from other web

  3. Fantastic blog you have here but I was wondering if you knew of any discussion boards that cover the same topics talked
    about in this article? I’d really love to be a part of community
    where I can get responses from other experienced individuals that
    share the same interest. If you have any suggestions, please let me
    know. Thanks!

    1. Exactly, people should be able to do things by themselves if they want to. I don’t find comfort in forcing people to utilize my services by pretending that what I do is impossible, when in reality it is really this easy, I just have the time to do it.

  4. Hi, i think that i saw you visited my web site so i came to โ€œreturn the favorโ€.I am trying
    to find things to improve my site!I suppose its ok to use a few of
    your ideas!!

    1. Hey there!

      I encourage you to use my ideas. I publish these tips with the hopes that they help small business owners.
      Thanks so much for visiting. I like to engage with people and publish relevant information and content. ๐Ÿ™‚

  5. Very quickly this website will be famous among all
    blogging and site-building visitors, due to it’s fastidious articles or reviews

  6. I wish to show some thanks to this writer for bailing me out of this scenario. Because of surfing through the world-wide-web and meeting notions that were not powerful, I figured my life was over. Existing without the strategies to the problems you have resolved as a result of your main guideline is a critical case, as well as the kind which might have in a wrong way affected my entire career if I hadn’t noticed the website. Your main understanding and kindness in taking care of every part was important. I don’t know what I would have done if I had not come upon such a point like this. It’s possible to at this time look ahead to my future. Thanks for your time so much for this skilled and effective guide. I will not be reluctant to recommend the sites to anyone who would need guidelines about this area.

  7. I think this is one of the most vital pieces of information for
    me. I am glad reading your article has helped. But should remark on few
    general things, The web site style is perfect, the articles is really great : D.
    Good job, cheers

  8. I wanted to make a remark so as to say thanks to you for these precious ideas you are sharing on this site. My time consuming internet search has finally been recognized with beneficial facts and strategies to write about with my guests. I would believe that many of us visitors are very much blessed to dwell in a wonderful site with so many perfect individuals with very helpful plans. I feel extremely happy to have encountered your website page and look forward to many more enjoyable times reading here. Thanks once again for everything.

  9. I wish to convey my gratitude for your kindheartedness for persons who require guidance on this one niche. Your very own commitment to getting the solution around became particularly advantageous and has truly permitted employees much like me to achieve their objectives. This valuable help signifies a whole lot a person like me and especially to my colleagues. Thanks a ton; from all of us.

  10. My spouse and i ended up being comfortable that John could finish off his web research because of the precious recommendations he made while using the weblog. It’s not at all simplistic just to find yourself giving freely methods other folks may have been selling. And we all keep in mind we’ve got the blog owner to thank for this. All the explanations you made, the straightforward website menu, the relationships you can make it possible to create – it’s mostly astounding, and it’s helping our son in addition to us do think the idea is awesome, and that is pretty indispensable. Many thanks for all!

  11. all the time i used to read smaller posts which as well clear their
    motive, and that is also happening with this paragraph which I am reading at this place.

  12. I precisely desired to say thanks all over again. I am not sure what I would have done without the ideas discussed by you on that theme. It was an absolute challenging difficulty in my opinion, but looking at your professional technique you solved that forced me to weep for joy. I am thankful for the assistance and sincerely hope you comprehend what a great job your are accomplishing teaching men and women by way of your website. Most likely you haven’t come across all of us.

  13. I precisely wished to thank you very much all over again. I do not know the things I might have gone through without these information revealed by you directly on that concern. It had become an absolute horrifying condition for me, nevertheless taking note of your professional technique you treated that made me to cry over happiness. I am grateful for the information as well as believe you really know what an amazing job you have been doing educating men and women using your web blog. I’m certain you’ve never encountered all of us.

  14. I really wanted to type a word so as to say thanks to you for all of the remarkable information you are giving on this site. My particularly long internet investigation has at the end of the day been recognized with brilliant content to talk about with my classmates and friends. I would admit that most of us visitors actually are definitely fortunate to live in a great community with so many wonderful people with interesting guidelines. I feel really fortunate to have used your entire weblog and look forward to really more pleasurable times reading here. Thank you again for everything.

  15. Great blog here! Additionally your web site rather a lot up very fast!
    What host are you using? Can I am getting your associate link in your host?
    I want my website loaded up as quickly as yours lol

    1. Hi There, I self host my website through Amazon. I don’t offer hosting services however, if you look at my blog post concerning Page Speed – here you can see exactly how I have achieved these speeds.

  16. We absolutely love your blog and find most of your post’s to
    be exactly what I’m looking for. Do you offer guest writers
    to write content for you? I wouldn’t mind writing a post or elaborating on a few
    of the subjects you write with regards to here. Again, awesome blog!

    1. Hi There, thanks so much for your comment – unfortunately I don’t allow guest writers – I feel it would take away from the general tone I’m going for here. But I would love to see what you have to say – If you’d like you can always email me.

  17. Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t
    show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say wonderful blog!

  18. Howdy! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.

    If you know of any please share. Thank you!

  19. Does your site have a contact page? I’m having a tough time locating it
    but, I’d like to send you an e-mail. I’ve got some suggestions for your blog
    you might be interested in hearing. Either way, great website and
    I look forward to seeing it expand over time.

  20. Excellent post. I was checking constantly this blog and I
    am impressed! Very useful info specially the last part ๐Ÿ™‚
    I care for such information much. I was looking for this certain info for a very long time.
    Thank you and best of luck.

  21. I’m extremely impressed with your writing skills
    as well as with the layout on your blog. Is this
    a paid theme or did you customize it yourself? Either
    way keep up the nice quality writing, it is rare to see a great blog like this one today.

    1. Hey There,
      Thank you for your kind words, I love getting feedback like this, it really makes my day!

      So the Theme that I use is called Total – it is a paid theme and I’ve coupled it with WP Bakery page builder.
      These coupled together are awesome – I can edit and add as quick as a flash, literally using a drag and drop function.

      I hope this helps.

  22. I wish to show my appreciation to this writer just for bailing me out of such a matter. Just after checking throughout the internet and obtaining principles which were not productive, I was thinking my life was gone. Being alive minus the answers to the issues you have resolved through your short post is a crucial case, as well as those that would have negatively affected my career if I had not discovered your site. Your main know-how and kindness in dealing with a lot of stuff was precious. I don’t know what I would have done if I had not discovered such a subject like this. I can also at this point look forward to my future. Thanks so much for this skilled and results-oriented guide. I won’t be reluctant to recommend your blog to any individual who requires guide about this matter.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top