So you survived the design phase, and you have this awesome website, but what comes next? How do you get views? How do you acquire an audience?
You need copy for an "About Us" section on your website at the very least, but you're not sure where to start
You aren't getting clicks because your audience isn't asking what you are telling them.
Tl;Dr - Re-targeting is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website.
SEO stands for Search Engine Optimization and you really don't need to be intimidated by it.